Care Industry News Story:

Cheap long term care could be a key election issue.

Voters are expected to go to the polls in May of this year with older people a key demographic for all parties.

Older people are more likely to vote and could decide the outcome of some key seats.

This is why all three main parties have announced policies aimed at wooing the so-called grey vote.

Cheap long term care will be a priority for many floating older voters, along with the state pension and other benefits.